THE CHALLENGE
Celebrating Women’s Football
To design and implement a campaign to support EURO PRIDE HOUSE which took place in Utrecht during the UEFA Women’s Euro 2017. The aims of the campaign are to raise awareness on homophobia and discrimination in football and enhance the acceptance of women in football.
SERVICES
Graphic Design/Project Mgt/Campaign Mgt/Marketing Collateral
Location
Pan European
PROJECT SITE
The Result
The first ever Pride House was successfully implemented in Utrecht during the football tournament. This involved the creation of the pride house logo specifically for this tournament, along with supporting SoMe digital assets, promotional materials encompassing a holistic visual identity.
