THE CHALLENGE
Hello Tomorrow
Avon engaged DSI to implement a refresh of their customer facing sites, and a new mobile commerce initiative for their on-the-go representatives to maximise earnings. As the creative project lead with the DSI (now 8 West Consulting) Adaptive team, it was my role to oversee the creative part of the project.
The Result
Successfully implemented many of the marketing strategies from the business. This involved working on the AVON.com B2C/B2B email campaigns, designing emails and testing them for their customers and representatives. Continually refreshing their customer facing sites for the US, Canada, Australia, Russia and the UK markets and was involved on an array of projects for the B2B side of the AVON business which supported the on-the-go representatives to maximise their earnings.
