Branding, communications
& digital design



#creativerepublik

ABOUT

Design is about solving problems.
It's a process of constantly finding problems and creating solutions for them.


UI/UX Design

  • Business Requirements
  • Personas and Scenarios
  • Wireframes
  • Prototyping
  • Analysing patterns
  • A/B tests
  • Reviewing UI/UX Cycle
  • Style guides
  • Communicating with clients/stakeholders
  • UX Fundamental Course

CRM & Campaign Mgt

  • CRM Set Up & Mgt
  • Planning & Executing
  • Tracking
  • Analysis
  • B2C/B2B
  • A/B tests
  • Segmentation
  • Design
  • Content Development

Visual Design

  • Logo Desing
  • Brand Identity
  • Graphic Design
  • Print Design
  • Abobe Creative Suite
  • Brand Strategy
  • Hosting & Setup
  • Domain Name Strategy
  • Promotional Materials

Creative Services

  • Project Management
  • Newsletter Design
  • Editing
  • Advertising Campaigns
  • Graphic Design
  • Web Site Maintenance
  • Document Generation
  • SEO
  • Training & Support

PORTFOLIO

  • Heroes of Football

    UI/UX | Campaign Management | Digital Content | Brand Management | Social Media Management.VIEW


  • Wireframes

    WIREFRAME SAMPLESVIEW


  • EUROPEAN COMMISSION

    COMMUNICATIONS | EURO2016 PRIDE HOUSE | PROCESS DEVELOPMENT | ATHLETE LIAISON | SOCIAL MEDIAVIEW


  • ZOHO

    CRM SET UP | TRAINING | ACCOUNT MANAGEMENTVIEW


  • CRM HELP

    CRM SETUP | WEB DESIGN | PROCESS DEVELOPMENT | GRAPHIC DESIGN | BRAND MANAGEMENT | ACCOUNT MANAGEMENTVIEW


  • EGLSF

    COMMUNICATIONS | NEWSLETTER | PROCESS DEVELOPMENT | GRAPHIC CONTENT | BRANDING | SOCIAL MEDIAVIEW


  • AVON

    WEB DESIGN | WIREFRAMES | EMAIL MARKETING | GRAPHIC CONTENT | INFOGRAPHICS | SMARTPHONE APPLICATIONVIEW


  • QUMAS

    LOGO DESIGN | IDENTITY | WEB SITE | FLYER | CONFERENCE STAND | BROCHUREVIEW


  • BATH & BODY WORKS

    WIREFRAMES | ANNOTATIONS | STYLE GUIDE | DESIGN | BLOG VIEW


  • SAFETRX

    WEB DESIGN | BRAND | SMARTPHONE | WIREFRAME | INFOGRAPHICS | BROUCHURE VIEW


  • ANTHEM

    WIREFRAMES | ANNOTATIONS | SCREEN LAYOUT | ASSET CREATIONVIEW


  • PHOENIX HOUSE

    SMARTPHONE APPLICATION DESIGN | WIREFRAMES | SOCIAL MEDIA | MARKETING VIEW


  • MEET MARK

    WEB DESIGN | EMAIL MARKETING | IMAGE MANIPULATION | SMARTPHONE APPLICATION DESIGNVIEW


  • DECARE DENTAL

    DESIGN | WIREFRAMES | ANNOTATIONS | SOCIAL CHANNEL MARKETINGVIEW


  • FIGIS

    WIREFRAMES | WEB DESIGN | PROMOTIONAL SPOTS | EMAIL MARKETINGVIEW


  • FAIRWAY MARKET

    WEB DESIGN | PROMOTIONAL SPOTS | WIREFRAMESVIEW


  • TINY TILLIA

    WIREFRAMES | INFORMATION ARCHITECTURE | WEB DESIGN VIEW


  • THE TOOTH FAIRY POLL

    WIREFRAMES | ANNOTATIONS | DESIGN | CONCEPT | STYLE GUIDEVIEW


  • DELTA DENTAL

    WIREFRAMES | ANNOTATIONS | DESIGN | CSS | HTML 5VIEW


  • UNICARE

    INFORMATION ARCHITECTURE | WEB DESIGN | ENROLLMENTVIEW


  • NAT UTRECHT

    SOCIAL CHANNEL MARKETING | CLUB WEAR DESIGN | MARKETING | PRINT | FLYERSVIEW


  • CLUB WEAR

    SPORTS WEAR DESIGN | RUGBY | SWIM | TAG RUGBYVIEW


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EGLSF Projects

Project Details


Client: European Gay & Lesbian Sport Federation (EGLSF)
Skills: Communications, Newsletter Creation, Process Development, Graphic Content, Branding, Social Medi Management.
Project Link: EGLSF
Release: 2015 - Present
In Brief
I am currently on the board of the EGLSF since 2015. I am responsible for the communications for the Federation.
The European Gay & Lesbian Sport Federation (EGLSF) was founded in 1989.
The Aims of the EGLSF are:-

Fight Discrimination
Fight against discrimination in sport regardless of gender identity or sexual orientation

Support
Enable and support the coming out of athletes

Network
Exchange information and enable co-ordination between European sport groups and tournaments

New Club Support
Support the founding of new gay/lesbian/bisexual/straight/transgendered/queer and mixed sport groups

Integration
Stimulate integration in sport and emancipation of athletes regardless of gender identity or sexual orientation

Main Responsibilities

Communications
I am responsible for the communications strategy for the EGLSF. This intails managing the objectives, audiences, messages, tools and activities, resources, timescales and evaluation and amendment of the federations communication strategy.

Newsletter
Every month the EGLSF sends out a newsletter to it's members. This newsletter contains information on what the board have been involved with, upcoming member events, conferences, tournaments and EuroGames updates. My duties include sourcing the stories, creating the graphical content and layout and testing the newsletter before it's sent to our members and subscribers.

Website Management
The EGLSF website has over 3,000 visitors every month, and as webmaster of the site I look after the content, layout, debug issues, UX/UI, anayltics and future developments of the site.

Project Work
Historically the federation worked with the European Commission Erasmus + project scheme as a source of income. This year is no exception, as this year we are involved with 2 projects. I am the project lead for the EGLSF as we partner with 12 other European organisations on the "Queering Football" project. I am also involved in the "Heros of Football" project. Both project will last 18-24 months and I am responsible for communication for both projects.

EuroGames 2016 Liaison
The EGLSF is the license holder of the EuroGames multisport event. This is the largest LGBTIQ sporting event held in Europe, and I am the current liaison member for the board.

Awards & Cermonies
As a designer I get to work on many different project, and for the past year I have worked on the official federation awards of appreciation. These awards are bestowed to organisations and people who have helped the federation to move forward.

Proess Development
Working on a board there are manay difference processes to consider, and one of my main responsibilites is to make sure these processes are documented and understood. This includes our Sports Handbooks and Directory of Sports Specialists.

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CRM Help
Enabling Startup Growth

crmhelp

Project Details


Client: CRM Help
Skills: CRM Setup, Web Design, Process Development, Graphic Design, Brand Management, Account Management.
Project Link: CRM Help
Release: 2015 - Present
In Brief
At CRM Help we know that a startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth. We help companies to build and develop their own sales engine!

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Zoho
Sales & Marketing - Finance - Email & Collorabration

Zoho

Project Details


Client: ZOHO
Skills: CRM setup, training, account management.
Project Link: ZOHO OFFICE SUITE
Release: 2015 - Present
In Brief
Zoho Office Suite is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management (CRM), project management, invoicing, and other applications developed by ZOHO Corporation (formerly AdventNet Inc.), a California-based company.

It was launched in 2005 with a web-based word processor. Additional products such as spreadsheets and presentations, were incorporated later into Zoho. Zoho applications are distributed as software as a service (SaaS).

Over the past year I have gained valuable experience in many of the ZOHO feature applications, from setup to training, specifically in Sales & Marketing, Finance, Email & Collorabration.
Sales & Marketing

Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

SALES IQ
Convert your visitors into happy paying customers. Track visitors on your website, identify fresh leads, capture and communicate in real time.

Campaigns
Create, send, and track effective email campaigns that help you build lasting relationships with your customers.

Sites
All the tools you'll ever need to make your online presence felt.

Survey
Create surveys in minutes. Reach your audience on every device, in their own language.

Forms
Build and share online forms, collect useful data, and complete your workflows. Even as you go.

Finance

Zoho Books
Zoho Books is an easy-to-use, online accounting software designed for small businesses to manage their finances and stay on top of their cash flow.

Invoicing
Zoho Invoice is simple, intuitive invoicing software designed to help you craft the perfect invoice, track payments and receive payments faster online.

Expense
Automate travel and business expense reporting, streamline approvals, gain visibility and take control.

zoho crm

zoho salesiq

zoho books

zoho invoice

zoho mail

zoho showtime

Email & Collorabration

Zoho Mail
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

Docs
Create, store, share, collaborate, and manage all your business documents in the cloud.

Projects
Plan, track, and collaborate using the preferred project management application of more than a million users.

Meeting
Reach your global customers within minutes and present your product demos or sales presentation. Close deals faster and eliminate travel.

Showtime
Tools to engage your audience. Feedback methods to drive self improvement. Platforms to establish yourself as a speaker.

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WIREFRAMES
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website.

Wireframes

Project Details


Clients: European Commission, Bath & Body Works, AVON, UniCare, Anthem, Ford,
Skill:Wireframe
Project Link: Sample of Wireframes
Release: 2000-2017
In Brief
Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.

Overall Objective

The purpose is usually being informed by a business objective and a creative idea.

Wireframing is an important step in every web and app screen design process. It allows you to define the flow chart and information hierarchy of website design. It makes it easier for web designer to plan layout according to how you want your users to process the information. If you have yet to use wireframing, it's high time to get your feet wet. Wireframes help to establish relationships between a website's various templates.

As a website designer I personally find it invaluable on small or big projects to have a visual representation of website content, it's hierarchy and layout. Overall it's an excellent step to incorporate into your project before the design process begins for both you and your clients.

Poorly functioning website and a frustrating user experience can damage brand image. A big and expensive website redesigns are often taken to correct those kind of problems.

Adding a wireframes and testing a prototype in your website design process ensures that the redesigned site would not introduce any new error for user.

Understanding how to work with wireframes is the key to creating a success site prototype.

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wireframes

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QUEERING FOOTBALL
Tackling Homophobia and Promoting Anti-Discrimination around Major Sport Events

Erasmus + Project

Project Details


Client: European Commission - Erasmus+ Project
Skills: Communications, Event Management (Euro 2016 Pride House PAris), Athlete Liaison, Brand Management, Social Media Management.
Release: 2016-2017
In Brief
I am currently a member of an Erasmus + project called "Queering Football – Tackling Homophobia and Promoting Anti-Discrimination around Major Sport Events".

As apart of the project I will be involved in setting up a Pride House for the European Football Championships 2016 in Paris this summer. My main responsibilities will be disseminating information across Europe about the project, and working closely with the other partners to ensure the objectives of the project are met on time, within budget and on target for completion at the end of 2017.

Project Objective: Approaches to contain violence and tackle racism and intolerance in sport.
Overall Objective

The overall objective is to raise awareness for a wider recognition of homophobia as a main cross-border threat to the integrity of European sport. The project "Queering Football" aims at using the UEFA EURO 2016 in France as a pan-European networking and communication platform to tackle discrimination and hatred and to establish a more inclusive football and fan culture. Homophobia – prejudices and violence against LGBTIQs1 – is still one of the main and untackled problems in European football. Homophobia like discriminations on other grounds prevents European citizens from participation in sport and in society at large.

Project Design

The project design Queering Football is raising awareness through campaigning, training and networking. The main activities will be implemented at UEFA EURO 2016 in France. A diversity campaign in France reaches its peak with a EuroPrideHouse, a safe and visible space for LGBTIQs and their allies in Paris during UEFA EURO 2016. Training tools and workshops will be developed and held to sensitise the different stakeholders involved with the EURO (staff, fans, sport journalists etc.). Using the democratic power and importance of grassroots initiatives, capacity building and the empowerment of LGBTIQ activists, minority and feminist initiatives as well as football supporters and networking between these groups is a key for the Queering Football project.

Future Prospects

All these anti-discrimination measures in the context of UEFA EURO 2016 serve as an example for upcoming major sport events to ensure that questions of inclusion, equality and minority rights are on the agenda and anti-discrimination activities are not only part, but precondition if a country/ city is going to host a major sport event. One main output of Queering Football is a handbook on fundamental rights and anti-discrimination standards.

euro 2016

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AVON Projects

Project Details


Client: AVON (US, Canada, Brazil, UK, Russia, Germany, Portugal, Italy)
Skills: Email Marketing, Wireframes, Infographics, Web Design, Smartphone Application Design, HTML/CSS
Project Link: www.avon.com The App
Release: 2000 - 2014
In Brief
AVON is the world's leading direct selling beauty company. With DeCare Systems I began working on the AVON.com email marketing campaign, designing emails and testing them for their customers and representatives. I also worked on their customer facing sites for the US, Canada, Australia, Russia and the UK and have been involved on an array of projects for the representative side of the AVON business. I initially worked on the "Deal of the Day" smart phone application which supports the on-the-go representatives to maximise their earnings. The yourAVON App
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AVON Projects

Project Details


Client: AVON (US, Canada, Brazil, UK, Russia, Germany, Portugal, Italy)
Skills: Email Marketing, Wireframes, Infographics, Web Design, Smartphone Application Design, HTML/CSS
Project Link: www.avon.com The App
Release: 2000 - 2014
In Brief
AVON is the world's leading direct selling beauty company. With DeCare Systems I began working on the AVON.com email marketing campaign, designing emails and testing them for their customers and representatives. I also worked on their customer facing sites for the US, Canada, Australia, Russia and the UK and have been involved on an array of projects for the representative side of the AVON business. I initially worked on the "Deal of the Day" smart phone application which supports the on-the-go representatives to maximise their earnings. The yourAVON App
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Anthem

Project Details


Client: QUMAS
Skills: Wireframe, Annotations, Composition Creation, Asset Creation.
Project Link: QUMAS
Release: 2014
In Brief
Qumas held it's world wide user conference in Tampa, Florida, and I was responsible for the brand management of the conference. Thsi included a microsite, new logo, brochure and social media blast.
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Cheval Residences

Project Details


Client: Cheval Residences
Skills: Smartphone Application Design, Backend Manager Design
Project Link: Cheval Residences
Release: 2008 - 2013
In Brief
Cheval Residences London iPhone app for luxury serviced apartments in Central London. Cheval Residences portal app uses map based access to locate and download the individual property apps. The property Apps provide exclusive offers and the latest information on its properties. I was the creative lead for this application design which quickly became an out of box model for over 40 other businesses. The Travel Bee functionality was incorporated into the Cheval Residences application allowing guests to plan their trip in advance. A full list of all applications I worked on are here!
All other Applications
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Cheval Residences

Project Details


Client: mark.
Skills: Web Design, Email Marketing, Smartphone Application Design
Project Link: mark.
Release: 2004 - 2014
In Brief
mark. is an expertly edited beauty and fashion boutique. Magnetic, sassy, unexpected and fresh, the mark. experience gives every young woman the opportunity to mix it up and make her own mark. I was responsible for the creative content for the mark email marketing campaigns for customers and representatives. Following on from the email campaigns, I was involved in the creation of the marktrends smartphone application. The Mark Trends Application maybe downloaded from here!
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Cheval Residences

Project Details


Client: DeCare Dental
Skills: Web Design, Multichannel MArketing, Smartphone Application Design
Project Link: DeCare Dental Ireland
Release: 2012 - 2014
In Brief
DeCare Dental Insurance Ireland Limited brings you great dental products backed up by excellent customer service and support as well as the latest research in oral/dental health. My main responsibility was designing the DecCare Dental App. The DeCare Dental Insurance Ireland (DDII) app is an iPhone/iPod touch app for members and dentists. It is designed to provide oral health education materials, information on insurance plans and assistance in the process of locating dental practices in Ireland. It also provides information for Dentists & Dental Practice Staff so that they can advise their patients on how best to proceed with treatments and submit claims. I also worked on the facebook, google +, youtube and twitter marketing for DeCare Dental around the launch of the newly designed website (2014). The DeCare Dental Application maybe downloaded from here!
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Figis

Project Details


Client: Figis
Skills: Wireframes, Web Design, Promotional Spots, Email Marketing.
Project Link: Figis
Release: 2002 - 2008
In Brief
Since 1944, Figi's has delivered the finest quality gifts to discerning customers across America. Browse the collection and you'll find the best of the Heartland, delicious dairy cheeses, fabulous smokehouse meats. Figis specialize in exquisite holiday fare, where you'll find the best in bakery, chocolates, nuts, sweets and snacks. Plus, Figis offer special gift assortments, collectible treasures, exclusive and personalized items. My role was to design the latest website, promotional assets and to create their email marketing campaign.
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Fairway Market

Project Details


Client: Fairway Market
Skills: Wireframes, Web Design, Promotional Spots.
Project Link: Fairway Market
Release: 2010 - 2012
In Brief
Fairway Market is an American grocery chain. Founded in the 1930s, it is one of the United States' highest grossing food retailers per square foot with 14 million customers per year. My role was to assist on the design of the latest website, promotional assets and to create their email marketing campaign. I also updated the promotional spots through Word Press.
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Tiny Tillia

Project Details


Client: Tiny Tillia
Skills: Requirements Gathering, Wireframes, Information Architecture, Annotations, Web Design, Promotional Spots, Email Marketing.
Project Link: Tiny Tillia
Release: 2010 - 2012
In Brief
Tiny Tillia By AVON is a new line exclusively for AVON. Tiny Tillia by Avon is a world of charming baby products designed to turn everyday routines into special moments for mother and child. The softest cotton babywear. The smartest developmental toys. Initially I flew to New York for 2 weeks of requirements gathering. During this time I worked with the business to create wireframes for each of the screens. Once the design was completed I worked on the annotations and creation of the web assets. I also created their first email marketing campaign.
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The Original Tooth Fairy Poll

Project Details


Client: The Original Tooth Fairy Poll
Skills: Requirements Gathering, Wireframes, Annotations, Web Design, Promotional Spots, Style Guide.
Release: 2008 - 2012
In Brief
Since 1998, Delta Dental has annually conducted the Original Tooth Fairy Poll® as a fun way to gauge how generous the tiny fairy had been in the previous year. The poll collects Tooth Fairy average giving and compares it to stock market activity to show how the value of a lost tooth relates to the U.S. economy (Tooth Fairy IndexSM). I was responsible for creating the first ever toothfairy poll site in 2008. This involved requirements gathering from the different areas of the business, coming up with a concept, creating wireframes, designing the site and building it in HTML & CSS and finally a style guide. Since 2012 the site was migrated to wordpress for easy access and updates.
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Delta Dental

Project Details


Client: Delta Dental
Skills: Wireframes, Annotations, HTML5/CSS3
Project Link: Delta Dental
Release: 2008 - 2014
In Brief
Delta Dental is Washington's leading dental benefits company and has nearly 90% of Washington dentists in network. As a not-for-profit and member of the nationwide Delta Dental Plans Association, they provide a full range of dental plans, including traditional fee-for-service, preferred provider (PPO), incentive care and managed care dental plans. My role with Delta Dental was to create wireframes of the site, and mark up the creative compositions. Once they were ready I built the pages in HTML5 and CSS3 before handing them over to the developers.
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unicare

Project Details


Client: Unicare
Skills: Wireframes, Annotations, Creative Composition, Asset Creation
Project Link: Unicare
Release: 2013
UniCare is a trusted health insurance & health care plan provider. Their portfolio features a line of health care, pharmacy, dental, life and disability insurance products. My role with Unicare project was to create wireframes of the site, and then the psds. Once approved the psds were annotated and the creative assets were passed over to the developers.
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unicare

Project Details


Client: Nat Utrecht
Skills: Social Media Manager, Marketing, Poster Design, Web Promotions, T-Shirt Design
Project Link: Nat Utrecht
Release: 2011 - 2016
Nat Utrecht is an amateur sports team based in the city of Utrecht. I joined in 2011 and became involved with the promotion of the club. In 2013 I became the Social Media Manager and my main responsibilities are to promote the club via facebook, create posters, flyers and any online marketing. I also designed the current club t-shirt.
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unicare

Project Details


Client: Club Wear [Highfield Lollipops/Curraheen Coyotes/Nat Utrecht]
Skills: Club/Sports Team Wear
Release: 2002 - 2016
I have been involved in designing club and team wear since 2002 when I joined the company tag rugby team. Since then I have gone on to design 3 club t-shirts, and a game performance top. I also worked with the Highfield women's rugby team to design their club wear known as the "Lollipops". In 2012 I also designed the current club t-shirt for Nat Utrecht.
Club Wear




CASE STUDIES


Please find a number of case studies which give you a deeper insight to the porjects I have completed. I have had the great prilivage to work with some amazing companies and organisations over the past nuber of years, and I am always looking for the next project. If you have any questions on the projects I have worked on please contact directly on hello@creativerepublik.com



Project Details


Project Link: CRM HELP
Project Link: Heroes of Football
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CRM Help
Enabling Startup Growth

crmhelp

Project Details


Client: CRM Help
Skills: CRM Setup, Web Design, Process Development, Graphic Design, Brand Management, Account Management.
Project Link: CRM Help
Release: 2015 - Present
In Brief
At CRM Help we know that a startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth. We help companies to build and develop their own sales engine!

CRM Help provids the following:-

Consultancy
Zoho CRM consultancy, Zoho Services, Project Management, Training & Support

Specialists in
Zoho CRM, Campaign Management, Zoho Recruit, Zoho Invoices, Suppport, Zoho Mail & Docs and Sales IQ Specialists

Certified
Zoho CRM Certified Consultants and Alliance Partners

Experienced
Interdisciplinary team with decades of combined startup experience

Experts
Experienced and certified consultants, and Zoho CRM experts

European
Located in The Netherlands and Ireland, connected throughout Europe

Main Responsibilities

Campaigns
Working with a number of startup companies, one of the most important tasks is to send out campaigns to there list of potential customers. I was responsible for the concept, design and implementation of a number of marketing campaigns that went out on a regular basis.

Web
Many startups have a domain and some basic website, my job was to make sure that their current online presence was inline with their branding, and ensuring that it was carried across all channels. I have over 15 years experience in web and graphic design, so we could do all the creative service requirements in house.

Training
It's one thing to setup a CRM, it's another to actually know how to use it properly. I was responsbile for all training of our products and services for our clients. Generic to custom training packages are available, and we can help you choose which is right for you.

Project Management
The one thing all projects have in common, is that they need to be managed. looking after clients, it is essential to make sure that the project is running on schedule, on time and that all deadlines will be met. It's is imporant that all clients know where their money is being spent, and a good project manager will control all apects of the project.

crm



salesiq



books



invoice

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Heroes of Football
A European mission to ensure that everyone who loves football or takes part in the game, enjoys it for 100% and can be who they are for 100%.

Erasmus + Project

Project Details


Client: European Commission - Erasmus+ Project
Skills: UI/UX, Digital Content, Brand Management, Social Media Management, Campaign Management.
Project Link: Heroes of Football
Release: 2017
In Brief
Heroes of Football is an Erasmus+ Project which is supported by the European Commission. The project is a European mission to ensure that everyone who loves football or takes part in the game, enjoys it for 100% and can be who they are for 100%. This way everyone can give it the full 100% together with the team. The project organisers contacted me to assist them in multiple areas, from creating the website, managing their online visibility in six languages, and creating regular campaigns for the project.
Excutive Summary & Highlights

The Heroes of Football project is a pan European project with seven consortium partners from The Netherlands, England, Germany, Italy, Belgium and France. The project was selected for the 2016/2017 cycle with a closing conference in October 2017. The project managing organisation was seeking a creative designer with experience in a number of areas in order to bring the project to liffe, and manage the many aspects throughout the lifetime.

A logo had been designed, but no website had been worked on.

The Challenge

The main challenge of this project was to ensure that the website would be the focal point for the project, and to ensure that the many different audiences who would visit the site could find the relevant in formation quickly. The need for a social media presence was also a very important channel to communicate to the target audience. Finally the requirement for multiple campaigns throughout the project lifecycle was needed to inform partners and stakeholders what was happening within the project and the increase the audience engagement.

The Solution

After many meetings at the beginning of the project, the first step in the project was research the needs of the audience. Once this discovery period was completed, the difference personas and scenarios were created. In total there were 13 personas created and these became the target audience which the "Toolkit" was created for. The site was mapped out and low fidelity wireframes were created and tested in all 6 countries. The results were analysed and the building blocks for the site were created. The schedule was split into 3 releases, so to get the project online a quickly as possible.

Once the brand identity was set, the social media platforms needed to be created to support the main site with news items.

A monthly campaign was also set up and created to ensure maximum reach and engagement. The newsletter cycle also included A/B testing of different main news items, and the audience was segmented into 2 main streams.

The Results

The results showed that the main aims for the project were met successfully. The audience was encouraged to sign a pledge, download the VR application, watch the videos that were created by the media partners, and to participate with your own team at a grass roots level to challenge discrimination. Over all the site had just over 1 million hits so far, and the tool kits have been downloaded over 2,350 times ensuring the project team that the message has reached the desired audience and targets. The campaigns continue to be forwarded, and incoming requests from football federations have increased over the past 6 months.

Future Prospects

Support for the project is ongoing and there are discussions with a number of partners to not only continue with the Heroes of Football project, but to open the project to Heroes of Sport. This would include all sports and not just football, however the aim is to keep the Heroes of Football project separate, and football is the final frontier when it comes to inclusion and diversity.

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heroes of football


heroes of football


heroes of football


CONTACT

Let's Talk

If you are looking for digital design requirements, please feel free to get in touch, and lets create something great!


Ask us if you have any question. We can help you!

Adress:
Prof. Ritzema Boslaan 129,
3571 CP Utrecht, The Netherlands
Phone:
00 31 (0)6 48121377
Mail:
hello@creativerepublik.com
Web:
www.creativerepublik.com

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